Great news! We recently published our 2017 Local Search Report.
Based on the responses of a US-based consumer panel to a 39-item, two-part survey, the report examines in greater detail the research and decision-making process of today’s consumers, with the goal of helping you discover strategic approaches to improving your local search performance.
Here are some highlights:
58% of SMBs don’t optimize for local search. According to the report, more than half of small businesses currently do not have a local SEO plan in place, even though 31 percent would like to.
14% of local searches occur when a user is looking for a place to visit immediately. Survey findings show that approximately 1 in 7 local searches carries a specific user intent: to find a business to visit immediately. This highlights a tremendous opportunity for businesses and marketers to cater to a relevant, targeted audience that’s ready to make a purchase.
57% of local searches happen on mobile devices. Majority of local searches happens on a mobile device. 39 percent use a browser like Chrome or Safari, while 10 percent use a map-based mobile app.
Local searchers care about photos, your reviews on Google, and your search ranking — in that order. 24 percent agree that high-quality profile photos are one of the most important factors when looking for a business. 21 percent place their trust on customer reviews of the business on Google, and for another 21 percent, SERP position is one of the foremost trust signals in local search results.
There’s a huge opportunity in local search engine optimization and marketing, and these findings demonstrate all the ways local search can bring in key, ready-to-buy demographics to your business.
Want to learn more? You can read the rest of the findings here.