Competitor Reporting provides you with the power to benchmark the Google star rating at the account level against five competitors within a 2-mile radius.
Below you’ll find an overview of FAQs and answers about Competitor Reporting. If you can’t find what you’re looking for, email email@example.com and your customer success manager will be happy to help!
Is there an additional cost for this feature?
Depending on your ReviewTrackers subscription, competitor reporting might be an add-on feature with an additional cost. If you’re unsure if it’s included in your subscription, email your customer success manager via firstname.lastname@example.org to learn more.
Would competitor reporting work for my account?
This feature works best with physical locations. The following types of accounts may require a customized setup or have limited availability:
- Resell partner
- Multi-brand businesses
- Locations for professionals such as Physicians
Contact your customer success manager to discuss options.
What type of information will I see?
- The percentage of your “Home” locations tied or rated higher than your competition on Google.
- A “Leaderboard” that breaks down each location’s Google rating and compares it with the Google rating of the lead competitor within a 2-mile radius.
- Click into a Home location to see how it stacks up against 5 competitors.
- Ability to sort and export a CSV report.
Click here for a tour of the Competitor Reporting dashboard & CSV export.
Where is the data originating from?
The data is from Google.
Why only Google? Will you be adding other sites?
We began with the Google rating because of its impact on local search and the customer's buying decision. But Google is only the beginning. In the future, we plan to expand competitor reporting with additional sites and functionality.
How often is the data updated?
The first of each month.
Once competitor reporting is enabled, how long until the data will appear?
The same day, unless otherwise specified by your customer success manager.
How do I access the competitor report?
Once it’s been enabled, the next time you log in click on “Reports” from the top navigation bar, and then click on “Competitor” from the blue sub-navigation bar.
How are competitors chosen?
At the time of setup, provide up to 5 preferred competitor brands or industry categories. Our system will prioritize these when searching for competitors in the 2-mile radius of each location. Otherwise, our system will choose for you based on the location name and industry category.
You can tell your Customer Success Manager 5 competitors you'd like tracked, or give them 5 different "keywords" to set up.
Can I limit it so that only my preferred competitor brands appear?
Our system will do its best to prioritize your competitor preferences. However, there may be times where we’re unable to find a location for that brand in a 2-mile radius of your location. In this case, we will use Google’s algorithm to provide another competitor’s matched with your locations industry category and $ (cost).
The Competitor Report picked up one of my other locations, how can I change this?
This can potentially happen if the location names don’t match. This is why it’s important to set Brand preferences initially. If this happened, please email email@example.com so we can discuss options.
Can I swap out competitors once mine are selected?
Swapping out competitors is complicated and incurs hard costs, so we strongly encourage you to set your preferences initially. However, if you believe that there was an error made with the competitors chosen, contact firstname.lastname@example.org and we’ll be happy to review it with you to determine our options.
Can I limit which locations receive competitor reporting?
Currently, this feature requires that all locations within an account be included. If it’s important to you to be able to limit the number of locations that receive competitor reporting, submit a feedback request for this enhancement to be considered by our Product team via email@example.com.
Who has access to competitor reporting in my account?
Once enabled, all users will have access to competitor reporting. Keep in mind, this report will follow permissions. Users will only see the locations and their competitors that they’re assigned access to.
Why is there a difference in my rating on the ReviewTrackers dashboard and my rating in competitor reporting?
The Google rating shown for a Home location within Competitor Reporting is the public rating a customer sees when googling the business. The rating in ReviewTrackers can fluctuate due to several factors, such as the date-range filter applied or reviews removed from Google after we collected them.
What happens if a location doesn’t have any reviews on Google yet? Will it still show them listed with their competitor who does have reviews?
If one of your locations does not have any reviews, it will show them listed with a 0-star rating as a “struggler,” along with their competitor who has reviews.
I’m an Agency, can I give my clients a free trial of competitor reporting if they like it?
Much like review monitoring, there are hard costs associated with this feature, so, unfortunately, we cannot offer a free trial. Contact firstname.lastname@example.org and we’ll be happy to discuss your options.
Your feedback matters. Please let us know if your questions weren’t answered here or if you have any feedback or enhancement requests for Competitor Reporting via email@example.com.