Recently enabled Competitor Reporting? Below we’ll guide you through the Competitor Reporting dashboard and how to export the data into a CSV.
Competitor Reporting provides you with the power to benchmark the Google star rating for each of your locations against five competitors within a 2-mile radius.
Visualize How You Stack Up
At the top of the report, a chart provides you a high-level perspective on the percentage of your Home locations tied or rated higher than your competition on Google. Note: Home locations are your locations within ReviewTrackers. The higher this percentage, the better your ratings for each location on average.
The leaderboard breaks down each location’s Google rating and compares it with the Google rating of the lead competitor within a 2-mile radius. By default, the leaderboard is sorted by the highest rated Home locations.
Each of your Home locations are labeled with a “performance type” of either “Top Performer” or “Struggler”. A “Top performer” is a Home location that rates higher on Google than the competition. Whereas, a “Struggler” is a Home location that rates lower on Google in their marketplace.
Sort and filter the leaderboard by groups, single location, performance type, or rating. Note: If you don’t have any groups set up, you can easily do this in Settings > Groups.
Click into a Home location to see how it compares to 5 competitors found in a 2-mile radius.
Note: Our system will do it’s best to prioritize your competitor preferences, however, there may be times that we’re unable to find a location for the preferred brand(s) in a 2-mile radius of your location. In this case, we will use Google’s algorithm to provide other competitor’s matched with your locations industry category and $ (cost).
Download a CSV report
To export the competitor data, utilize the filters before you download and then click the CSV button to receive:
- Home location External_id (if available)
- Home location name, street address, city, state, zip
- Home location Google rating
- All 5 competitor locations for each Home location
- Competitor street address, city, state, zip
- Competitor Google rating
- Competitor Ranking
- Home location performance type
Don’t forget! This data is updated the first of each month. For a detailed FAQ on Competitor Reporting, visit this help article.