Harvard Study: Responding to Reviews Improves Your Ratings
In case you missed it: the Harvard Business Review published a study on how review responses can positively impact brand reputation and financial outcomes. Based on an analysis of tens of thousands of reviews and responses posted on TripAdvisor, the study’s findings suggest that overall ratings increase by 0.12 stars — and review volume organically increases by 12 percent — when businesses start responding to reviews.
In light of this study, we thought it was a good time to remind you about our Smart Response feature. With Smart Response, Admins can load your accounts with pre-approved response templates, making it faster to respond in-app (or with our Chrome plug-in). Click here to set up Smart Response and for more information, watch the video below:
Smarter location insights. We’ve been working to revamp the “Reports” tab. Now, when you click “Location Performance,” you’ll be able to see a list of your Locations, which you can then sort and filter based on key metrics like rating, volume, and rate of response.
Location Performance reporting is designed to help you achieve a high-level understanding of the current performance and performance over time of your Locations and Groups — without having to read individual reviews.
Get push notifications with the new mobile update. We rolled out an update to the ReviewTrackers mobile app for iOS and Android. The latest version now enables users to receive push notifications whenever new reviews come in.
You can customize notifications so that you’re only alerted to reviews that matter to you. If you only need notifications for positive reviews (4 to 5 stars), negative reviews (1 to 3 stars), “feedback reviews” (first-party feedback and feedback on Google and Facebook), or a combination of these, you can now easily configure this on the app. Click to download the app for iOS or Android.
If you have any questions about these new features, don’t hesitate to reach out to your Customer Success Manager.
Join Us at SXSW 2018
ReviewTrackers is hosting a number of special events at this year’s SXSW Interactive in Austin. Join us on this adventure! Request an invite to our Five-Star Steak Dinner or visit booth 524 at the Trade Show. Can’t make it to any events? Not a problem. Let’s meet over a bite or beverage. Visit this page and let us know what day and time works for you and we'll connect to confirm.