Harvard Study: Requesting Reviews Helps Reduce Review Bias
Here’s one of the most important benefits of asking customers for reviews: it helps reduce review bias, particularly in situations where the most extreme views (“really love” / “absolutely hate”) may be over-represented.
According to a recent Harvard Business Review study, asking for feedback and reminding the silent majority of middle-of-the-road voices to write their own reviews can be a great way to balance review sentiment.
The study also suggests that social reinforcement can affect how likely your customers are to leave reviews.
“Online reviews are a fundamentally social endeavor,” the researchers wrote. “People are more likely to leave online reviews when they’re reminded that doing so helps others. Simple pro-social incentives also led the distribution of reviews to be less biased, creating a more normal bell-curve distribution of reviews.”
Trending Topics on Summary Emails. Great news: Trending Topics is now included in summary emails for enterprise customers. Summary emails will show the most relevant keywords used by your customers in their online reviews. (If you want to know more about upgrading to an enterprise account, reach out to your Customer Success Manager.)
New Review Detail Page. We’ve redesigned your Review Detail Page to help your team read, collaborate on, and respond to reviews more efficiently than ever. Check out the screenshot:
@Mentions. @Mentions is our newest collaboration and workflow tool. It enables users on your team to tag other users in notes, so that you can streamline your review responses, resolve issues faster, and work together better.
If you have any questions about how to use ReviewTrackers, don’t hesitate to reach out to your Customer Success Manager.
Meet Us at the National Restaurant Association Show
This year’s National Restaurant Association Show is set to be held on May 19 to 22 at the McCormick Place in Chicago, IL. If you’re attending, be sure to stop by and say hello to the ReviewTrackers team at Booth #6573. Everyone's busy at the NRA Show, but we're happy to set up a meeting, host you at our office, or buy you a coffee (or drink). Let us know if you want to meet up. Not yet registered? Click here to get your badge.