If you’re seeing that your business is ranking lower than your competitors there are several steps you can take to improve your location’s rank.
1. Get More Reviews
- SEO leaders agree that reviews play a crucial role in SEO ranking. These include Google reviews as well as other third party reviews and first party reviews on your website. Learn more about how reviews help your business.
- Specific review factors they look for include
- Recency - are you receiving new reviews or are they outdated?
- Velocity - how frequently are you receiving reviews?
- Diversity - are your reviews across multiple platforms?
Action Item: Use ReviewTrackers Ask Tool functionality to request reviews from your customers. Click here to get started!
*Want to set it and forget it? Talk to your Customer Success Manager about automating your review requests. Contact us at support@reviewtrackers.com to learn more.
2. Manage your Business Listings
- By maintaining accuracy and consistency of your business listing information across the web, you are signaling to search engines that your information can be trusted and is reliable, which will be rewarded with a higher search ranking. Learn more on how to get started with your local listing management strategy
- Key pieces of business information:
- Business Title - Your business name should be clear and consistent
- Categories - Make sure your primary business category accurately matches your business function without being too broad or too specific. Google also allows up to ten categories in total so include all relevant categories possible to aid in search results.
- Website URL - Link back to a page with the most links and authority rather than an obscure page with less authority.
Action Item: Manage your local listings across the top directories in one place with ReviewTrackers listing management. Click here to learn more!
*Want to start building your listing management strategy? Contact us at support@reviewtrackers.com to get started!
3. Promote reviews on your website
- Adding user generated content (UGC), especially reviews, is a well-documented and powerful tactic for improving local SEO. Also, having all reviews in one place provides transparency and makes it super easy for a potential customer to learn about your business, and potentially convert faster.
- The Location Review Feed, available in the ReviewTrackers Amplify tool is a Summary snippet + List of eligible reviews for a given location. Users can filter reviews by rating/source, and sort by most/least recent. Feedback collected in ReviewTrackers (i.e. first-party reviews) can count towards SEO and improve your placement in Google search results.
- The Location Review Feed, available in the ReviewTrackers Amplify tool is a Summary snippet + List of eligible reviews for a given location. Users can filter reviews by rating/source, and sort by most/least recent. Feedback collected in ReviewTrackers (i.e. first-party reviews) can count towards SEO and improve your placement in Google search results.
Action Item: Showcase your reviews across your website using ReviewTrackers Amplify tool. Click here to learn more!