What are 1st Party Reviews?
If you’ve ever been confused by the difference between 3rd Party reviews and 1st Party reviews, know you’re not alone.
We’re here to clear up the confusion!
3rd Party reviews refer to reviews on sites like Google, Facebook, TripAdvisor, Yelp, etc.
1st Party reviews are reviews that a business can collect and publish on their own branded website. It initially starts as internal feedback, but you can choose to take the star-rating and comment and publish it as a customer testimonial or review page on your company or location website.
How Do 1st Party Reviews Help Me?
There are four main benefits to collecting and publishing your own proprietary reviews:
- SEO Performance: Reviews on your website can help improve your SEO performance. According to AdWeek, 800 words of review text can make up as much as 70 percent of fresh content for a website page, which search engines will reward with higher search results. This isn’t to mention online reviews’ other SEO benefits, like improved content density, better content differentiation, increased triggers for search engine crawlers, and improved ranking for long-tail searches.
- Page Visit Conversion Performance: Product page visitors who read and interact with online reviews convert at a 58 percent higher rate than those who don’t.
- Revenue Conversion: Shoppers who read and interact with product reviews reflect an increase of 62 percent in revenue per visit. The average order value increases to 3 percent when shoppers engage with reviews.
- Reputation on Display: Reviews can act as testimonials, so having those on your website makes your product or service look a lot more credible, and allow your potential customer to relate.
How to Capture 1st Party Reviews
This is easy! All of your Feedback Requests will now ask for additional (internal) comments, regardless of what rating is given.
Review content will continue to be an optional field.
Upon submitting Feedback with or without content, the Thank You page will always display an invitation to leave a review on up to three, 3rd Party (public review) sources.
However(!) at the campaign level, you’re able to determine whether you’d prefer that Thank You page to simply be the end of the road, or whether you’d like to display those three sources for a public facing review.
You’ll continue to have all four of the Feedback type pages and can choose the one that best fits your brand!
Note: If for some reason you do not see the four different options, please email email@example.com and we'll be happy to enable that on your account.
How to Publish 1st Party Reviews
While in the Ratings & Reviews section of your account, select your preferred location and date-range, then select "Feedback" from the source drop-down list to filter for just your feedback/first-party reviews.
From here, you can click to export a CSV of all feedback data. You can also filter for just 4 & 5 star reviews.
Use this file to publish on your website using your sites content management.
Negative feedback is just as important to your organization as positive is. Through the negative 1st Party reviews/feedback, your customers are providing you actionable customer insights that you can share across all levels of your organization and use to foster operational improvements.
In addition, by publishing both positive and negative first-party reviews on your website, your customers will appreciate the transparency and you'll appear more authentic.
We also recommend asking your customers for permission to publish their reviews. You can easily find their contact information within the feedback details.
If you have any other questions, we're happy to help! Email firstname.lastname@example.org.